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Marketers and brands should be more aware of UGC and use it to leverage brands and customer relationships.

Meaning social media content and reviews from friends and family are the most impactful in determining purchase decisions. Research from Nosto shows that 60% of people consider UGC to be the most authentic and influential form of content. User-generated content, or UGC, is content about a brand but is created by people or customers, rather than the brand itself. You might consider using some of them to activate your brand using social media. Here are some social media examples from Sprout Socials. Putting it simply, your brand needs to execute social media campaigns that utilize trending social media concepts that are really impactful in expanding its reach and increasing recognition. According to Zozimus, brands need to engage social media followers and convert them into participants who will make a difference for the brand. It is not enough to simply have a digital presence. One of the keys to creating a more immersive experience is using social media for brand activation. It usually includes several marketing strategies such as events, campaigns, and activities that provide in-person experiences and hands-on activities for people to participate in.īut to make brand activations more engaging, meaningful, recognizable, and trustworthy, a brand must foster a more immersive experience.

The American Marketing Association says brand activation is about bringing a brand to life. For your business to stand out and attract customers, you will need to use interactive and effective methods. Brand activation has become more critical these days as there are thousands of brands competing to get customers’ attention. Brands cannot dissociate the role of social media for brand activation efforts as this number will keep increasing.īrand activation is any interaction by a brand to generate brand awareness and engage more targeted and loyal customers. 36% use social media to purchase products or services. 43% of consumers use social media to discover and compare brands.